Your Business’s Web Presence is important

 

Photo Credits | Christopher Gower
A web presence is the digital representation of a company, brand, or personal brand. Most people used the internet to find new things, that's why your business's web presence is important. But what makes up this web presence?

Your business's web presence is anything or everything about your business that resides online. This can be the content you created or it can be what others say about you online, like the user-generated content on social media or reviews from users.

It is important that you have a control over the scope of your business's web presence, whether on the content you created or who created it. If you can manage how your business is presented online, then you have the ability to influence consumer behavior.

Why do you need a web presence?

There is a good percentage consumers do research online before making a purchase, either online or in person. If your business doesn't have a presence on the web, then your business will not appear on platforms where consumers may be searching, you're missing the opportunity to capture consumer attention, build trust, and ultimately make the sale.

A business web presence isn't just about getting discovered. It make sure your business is present for consumers throughout their customer journey.

There are different things you can do online to help you achieve different marketing goals. Your content that build trust and authority, it's the place where you should have information that suits consumers across the customer journey, giving them good information on your homepage to know you better. Your website is the heart of your web presence.

Online advertising allows you to reach various audience and stay on the top level with those who already knows your brand. The use of targeted audiences can direct your advertising spend on new consumers who had similar behavior with your existing customers, that most likely will be interested with your products or services.

Social media pages are a great place to build relationships with your customers. By engaging your followers, responding to comments, and sharing user-generated content, you build a community around your brand. This relationship keeps people always wanting your product or services more.

Online reviews empower you to generate social proof. Encouraging customers to post reviews while responding carefully to negative comments that may come your way, you'll give others the impression that you're a brand that cares about your customers and does the work to make things right.

The process of creating a web presence for your business is intimidating, it's not something you can accomplish overnight.

Where here to give you a hand while sit back and see your site being created.

We'll show you the goals we had for your web presence in a systematic way. You interact while we work building your website, you'll feel a lot better about the progress were making.

Search engines consider mobile-centric sites a major factor since majority of web users uses smartphones, if your site opt for desktop version you'll lose out on SEO.

Target the social media platforms that make most sense for you, make sure you're present where your audience hangs out online.

Your site complements your social media extension. It is where you build out a profile with consistent branding, so people can clearly make the connection between your page profile and your product or services.

Establish a presence on local listing sites. Every business should be on those listing, but depending on your industry or field, there might be an additional directories as well specific for your niche that you should consider.

Always make sure you're creating a shareable content. The content you created help you bridge the gap between the various facets of your online presence.

Any local business hoping to continue operating in today's climate must establish a strong web presence, it will take at least six month to have an well-established site. It takes over a year to have an authority site.

A strong web presence includes things like reviews, user-generated social content, and paid advertising. Investing on this strategy can help your site reach more potential customers and grow your business with ease.

Reach us for your web presence needs.

Location: Iligan City, Lanao del Norte, Philippines

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