Making a company brand more appealing

 

 

I could just do what the picture above show but I also wanted that picture to connect with the owner. I don't just design them I create emotions to make them alive and if I can't feel them move then it won't appeal to anyone.

Creating a compelling company logo is all about capturing the essence of a brand in a way that's visually striking and memorable. 

Here’s how I design an interesting and effective logo

 1. First I will try understand what your doing - your business

Before I start designing, I need to consider what your company stands for.

  • What are my company's core values?

  • Who is my target audience?

  • What emotions do I want my logo to evoke?

2. I figure out the right design elements

  • Colors: Pick colors that reflect your brand’s personality. For example, blue conveys trust, while red symbolizes energy.

  • Fonts: A sleek, modern font can signal innovation, while a classic serif font might suggest tradition.

  • Symbols & Icons: Use meaningful imagery that reinforces your brand identity without overwhelming the design.

3. I keep things simple yet unique

  • A logo should be easy to recognize at a glance. I avoid overly complex graphics.

  • I make sure it looks good in black & white, as well as in different sizes.

4. Make it scalable and versatile

A logo will appear on business cards, websites, merchandise, and ads. I ensure it remains clear and effective across all mediums.

5. Then experiment and get feedback

  • I create multiple drafts and gather opinions from colleagues or potential customers.

  • I adjust and refine based on feedback to ensure clarity and appeal.

6. Using whatever tools I can used

I used nature as an inspiration, I also used the old school way of sketching things like using canvas and brush, and online and desktop software are all part of my workbench.

 Some basics question I asked to my clients are:

  •  What is the name of your company?
  • What products or services do you offer?
  • What are three words that describe your brand personality (e.g., modern, playful, (professional)?
  • Do you have any preferred colors or symbols in mind?

 Interested, then send me a message.

 OnLineWorx | Services

Location: Iligan City, Lanao del Norte, Philippines

Comments

Post a Comment

Popular posts from this blog

A website as your storefront

Image
  Credits | Unsplash / Marcus Loke   A website is often the first point of contact between a business and its potential customers. It is the virtual storefront that showcases a company's products, services, and reputation.   As a business owner, you put a lot of pride into your storefront, regardless of how big or small it may be. Although website users may not be in your physical store, it is equally as important that they encounter a positive shopping experience.     As such, a website's design, content, and usability are crucial in creating a positive first impression and building trust with visitors. At OnLineWorx we have a strategy can help create a website that leaves a lasting positive impression.   A website should simple be clear, concise, and easy to understand. Visitors should be able to easily grasp what the business does, who it serves, and what sets it apart from competitors. The website purpose should be visibly displayed on the hom...
Read more

Your Business’s Web Presence is important

Image
  Photo Credits | Christopher Gower A web presence is the digital representation of a company, brand, or personal brand . Most people used the internet to find new things, that's why your business's web presence is important. But what makes up this web presence? Your business's web presence is anything or everything about your business that resides online. This can be the content you created or it can be what others say about you online, like the user-generated content on social media or reviews from users. It is important that you have a control over the scope of your business's web presence, whether on the content you created or who created it. If you can manage how your business is presented online, then you have the ability to influence consumer behavior. Why do you need a web presence? There is a good percentage consumers do research online before making a purchase, either online or in person. If your business doesn't have a presence on the web, then your busi...
Read more

How to connect or engage with customers?

Image
  Credits | PNGwing Online engagement with your customers are not the same with the traditional face-to-face basis, you need a tool to relay your voice to your customer. This is were technology comes to work with us. Well you might ask, what if I already have either a fixed-line or mobile phone, do I need to have another communication line? The quick answer is, customer/s have different choices too when it comes to communication preference - if possible you have to get that line too. What's the basic way to connect, when customers like to contact you? For some people who where used to using common communication medium, like land line or mobile phone, they love to look for your number. The other customers prefer talking with you using apps, which is freely available, so when you choose to subscribe to a telecommunication company an Internet option is always an addition to your bill. You need to have one that is right apps for your business. Social media engagement makes people go ar...
Read more